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the Bristol Graphic Design company - Search Engine Optimisation Bristol

So...you have your site up and running, you are pleased with how it looks and feels and cant wait to start using it to generate sales....there is just one problem, when you go to Google and do a search, NOTHING COMES UP...

The common misconception is that whenever anyone goes to the search function, types in some words and hits search the search engine goes out to the internet, looks around and brings back any relevant information. As an example you may type in 'Search Engine Optimisation Bristol' and thousands of relevant (and irrelevant) pages will show in the results.

This isn't the case, if you think of the size and scale of the internet and the number of searches that occur every day (latest estimates are at 200 million) this would be an impossible task.

Instead search engines like Google list and store a websites information for later reference when someone types in relevant 'keywords' so that it can return the information quickly and easily.

Not only do we have to physically TELL THEM YOUR SITE IS THERE by submiting it but also through the design of the site and the 'technical layout' build the site so it has enough information for them to find and register so that it can be referenced correctly.

Take a look at the diagram below which should help make things clearer -


Some of the elements that need considering in the fundamental design of your web site to make them as search engine friendly as possible are -

KEYWORDS / KEYWORD FREQUENCIES
DUPLICATE CONTENT
PAGE TAGS
TEXT POSITION
CODE TO TEXT RATIO
PAGE TITLES
DESCRIPTION TAGS
META TAGS
H1 AND H2 TAGS
W3C COMPLIANCE
COPYWRITING
SUBMISSION
SITE MAPS
FLASH / FRAMED SITES
to name but a few....

Correctly using all of the above elements will go a long way towards boosting your search engine rankings but more importantly INCORRECT USE of some of them can result in your site being blackballed and NOT SHOWING AT ALL!

If you would like to find out more about how we can help you with Search Engine Optimisation in Bristol for your new or existing website please do not hesiteate to contact us.